REPORT 2

INTRODUCTION

"The study of Consumer behaviour towards Aditi Foods Products in Sangli - Kolhapur - Pune Mumbai Area" is my project study survey is one of the important technique of determining consumers response or opinion or behaviour about the quality, test packing price when they purchases the product. The comparisons with the other competitors. This collected infonnation is used in all Marketing plans. Policies, programs and procedures It is employed for evaluation of their plans., Poleis, strategies.
Etc. when they were bought into practice is a tool of the business.
The survey of consumer behaviour has been conducted in only Sangli — Kolhapur-Pune-Mumbai area. The questionnaires for survey were developed by discussion with the guide, friends and Executive Director of Adit foods Private Limited.
In this survey through the dealers, actual consumers were surveyed.
STUDY OF CONSUMER BUYER BEHAVIOUR
OF ADITI FRUIT PRODUCTS


While doing this survey main responsibility was given by the Executive Director of Aditi Foods was to find out the potentials of Aditi Fruit Products in Sangli-Kolahpur-Pune - Mumbai area. The aim reason of survey was to find out the reason of decreasing the sales of Aditi Fruit products in that regions what was the customers preferred and in what way the expectations of customer and in what way their fulfillment occurs.
The organization wants to know the drawbacks beyond the fruit products why this research has taken place.