INTRODUCTION TO STUDY

REPORT 1
INTRODUCTION TO STUDY

1.1 INTRODUCTION:-
Today’s organization thinks critically on their business mission & strategies. Today company work in war zone of rapidly changing competitors, technology & distinguishing customer loudly companies find themselves competing in a race. Where the road signs & rules keep changing where there is no finish line no present. “Win” they simply must keep racing hopefully in a direction where the public wants to do.
In an organisation distribution function satisfies the activities like place, form time & cost. In order to maximize these utilize functioning of the channels of distribution should effective & intermediatories like wholesaler, distributors, & retailers should work collectively & unidirectional.
The distribution system normally fakers years to build & it is easily changed. It ranks importance with key internal resources such as manufacturing research engineering & field sales, personal & facilities. It represents a significant corporate commitment to large number of independent companies whose business is distribution & to the particular markets they serve. It represent as well as commitment to set policies & practices that constitute the basic fabric an which is waves an extensive set of long term relation.
Marketing channels decisions are a many the most critical decisions facing management. The companies chosen channels intimately affect all the other marketing decisions.
The main objective of each organisation is to satisfy the needs & wants of the consumer & the marketing department fulfills the objective.
Distribution channels are include the four important marketing activities. These activities are product, place, price, promotion. In this way distribution channels is the most important activity in the market.